Digital Transformation involves a paradigm shift from the traditional product-centric strategy to one that focuses more on the customer. It stands to reason that digitization will bring
in an era of highly evolved methods to innovate, engage and provide extra value to
the customer. We are in the Technological / Information / Knowledge Age, with increasing internet connectivity speeds (4G & 5G), the rise in smart phones usage and advances in
Artificial Intelligence technologies has allowed organizations to capitalize on the
enormous amounts of data which can be collected through all these devices /
Channels, etc.
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